How Fieldstone Farms became #1 on Google for “dispensary near me”
A two-location Massachusetts dispensary made its menu visible to Google, built real local pages for each store and now gets 700+ orders a month from search.
Illustrative figures based on typical customer outcomes.
The challenge
Fieldstone Farms’ menu was embedded from a third-party provider, so Google couldn’t see a single product on its own website. When Sam opened a second location, it barely showed up in search at all.
Store hours and details also differed from one directory to the next, which confused shoppers and search engines alike.
Why they chose Budfront
Sam wanted search to become a real sales channel. Budfront moved the menu onto Fieldstone’s own domain and gave each store its own local presence.
“People find us on Google now, for the products they’re actually looking for. Our second store didn’t exist online before. Now it’s busy.”
Sam K. — Owner of Fieldstone Farms
What they launched
- An indexable online menu on Fieldstone’s own domain (here’s why that matters)
- Local landing pages for both stores and the towns around them
- Listings management so hours and details match everywhere
- The reviews engine, asking every customer for a review after pickup
The results
Fieldstone Farms now ranks first for “dispensary near me” in its town, and search drives more than 700 online orders a month. Both stores have three times as many Google reviews as before.
“We rank first for ‘dispensary near me’ in our town. That alone changed the business.”
Sam K. — Owner of Fieldstone Farms
What’s next
Sam is launching a branded app to turn those new search customers into regulars.
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