How The Herbal Hut grew repeat customers 41% by owning the relationship

The challenge

Devon and Priya had built a loyal following, but most online orders still came through marketplaces. Every month they paid more in listing fees and ads to reach people who were already their customers.

Worse, the marketplace kept the customer data. They couldn’t tell who their best regulars were, so every deal went to everyone, and nobody felt special.

Why they chose Budfront

They wanted a direct line to their own customers. Budfront gave them a customer list they own, loyalty points that work online and at the counter, and texting built around consent and carrier rules.

“Our regulars finally feel like regulars. They get rewarded for coming back, and we get to know who they are.”
Devon & Priya — Owners of The Herbal Hut

What they launched

• Loyalty with tiers, so their best regulars earn faster and get early access to new drops
• Automated texts and email: welcome, win-back and back-in-stock alerts
• A fast online menu on their own website, synced with their POS
• Express pickup so loyalty members can skip the line

The results

Repeat customers grew 41%, and The Herbal Hut cut about $18,000 a month in marketplace listing fees and ads. Loyalty members now place more than twice as many orders as everyone else.

“We used to rent our customers from marketplaces. Now we own the relationship.”
Devon & Priya — Owners of The Herbal Hut

What’s next

Next up is a branded app with push notifications, so new drops reach their top customers instantly.